Jordan's route to market for the world's drinks brands.
Beer, whisky, vodka, gin, wine and liqueurs from Europe's producers, delivered to every governorate in Jordan - as brand agency and wholesaler.
New Brands Import & Export was founded in 2009 and is based in Amman. We are a brand agency and a wholesaler at the same time: we take on a producer's brand in Jordan, then put it into the hands of the venues that sell it.
The owners and partners of New Brands have been in Jordan's alcohol business for more than forty years. That experience is the reason producers trust us with their brands and the venues that sell them trust our word - and it is company policy: everyone who joins New Brands as a partner is already established in the licensed alcohol trade. Around our table there is only real market experience, and that is what sets us apart.
Exclusive representation, market entry, registration and label compliance, and brand building on the ground.
Importing, storage in our two warehouses - one bonded, one in the city - and national distribution to the venues that move volume.
A portfolio for every taste.
Explore our exceptional assortment of alcoholic beverages from premium brewing companies, featuring a diverse range of flavors and styles to suit every taste.
The Irishman · Writer's Tears
Green Line · Krupnik
X-Mark
Green Gin
Wolfburg
Albinelli Prosecco
Green Line Infusion
100% coverage of the Jordanian market.
Our routes reach every governorate in the country - one network covering 100% of the Jordanian market.
Where your brands end up.
For a producer, this is the channel network a range plugs into from day one - every kind of venue in Jordan that sells alcohol.
Backbar placements and pour visibility in the venues that set taste.
Listings across wine, spirits and beer.
Group supply, minibar and banqueting volumes.
Shelf presence and full category coverage in retail.
The producers behind the portfolio.
An importer, a brand agency and a wholesaler - in one house.
New Brands Import & Export is an established company based in Amman, founded in 2009. We are one of the few companies in Jordan dedicated to the importation of alcoholic beverages, serving as a trusted brands agency and wholesaler.
The people behind New Brands have spent more than forty years in the Jordanian drinks market, and it is company policy that every partner we work with is established in the licensed alcohol trade. Around our table, everyone brings real market experience - and that is what makes the network work.
Together, our partners hold more than 80% of the market in Jordan's north, and we have recently been joined by partners from the capital, Amman. Our door remains open to established names in Jordan's alcohol trade who would like to join us.
We believe innovation and exploration are vital catalysts for growth. We constantly seek out new products, because earning the trust and respect of everyone who deals with our company is the foundation of the business. Our location in the heart of the country lets us serve the whole Jordanian market, with a strong network of suppliers and distributors and strict adherence to quality standards and regulations.
For a producer, we are one partner who covers the route from port to shelf: importing, registration and label compliance, storage, and standing accounts with the bars, restaurants, hotels and liquor stores that sell the range. We prioritize the legal and ethical guidelines governing this industry, and we conduct the trade with professionalism, integrity and transparency.
Exclusive representation of producers' brands in Jordan: market entry, registration and label compliance, and brand building on the ground.
Importing, storage in two warehouses - one bonded, one in the city - and national distribution, with standing trade accounts across bars, restaurants, hotels and liquor stores.
Every governorate in the country - 100% of the Jordanian market, served by one distribution network.
The brands we import, represent and distribute.
Every brand below is imported, registered and distributed by New Brands across Jordan.
Whisky
4 BRANDS
Vodka
5 BRANDS
Beer
2 BRANDS
Gin
2 BRANDS
Liqueur & Bitters
2 BRANDS
Wine
2 BRANDS
Ready to Drink
3 BRANDS
Energy
1 BRANDThe producers behind the portfolio.
We hold agency agreements with breweries, distilleries and wine houses across Europe, and we are always open to representing new ranges in Jordan.
Legal notices
Official legal notices published by New Brands Import & Export.
Privacy Policy
Last updated: September 2026
Who we are
This website is operated by New Brands Import & Export, Fuheis, Amman, Jordan ("New Brands", "we"). It presents our company and the brands we represent, and is intended for trade customers, business partners and adults of legal drinking age. For anything related to this policy you can reach us at info@newbrands-jo.com or +962 6 5310057.
What information we collect
You can browse this website without providing any personal information. The only personal data we collect is what you choose to send us through the contact form or by email: your name, company, contact details and the content of your message.
How we use it
We use the details you send us solely to respond to your enquiry and to conduct the business correspondence that follows from it. We do not use your data for marketing lists, we do not profile you, and we never sell personal data to anyone.
Cookies and local storage
This website does not use advertising or tracking cookies. It stores two small preferences in your own browser: your confirmation that you are of legal drinking age, and your language choice. These stay on your device, are not sent to us, and you can clear them at any time through your browser settings. The Contact page also embeds a Google Map to show our location; when that map loads, Google may set its own cookies under Google's privacy policy.
Sharing
We do not share personal data with third parties, except where a message needs to be handled by our own staff or where the law requires us to disclose it. Messages sent through the contact form are delivered to our company mailbox by our email provider, like any ordinary email.
How long we keep it
Correspondence is kept for as long as it is needed to deal with your enquiry and the business relationship that may follow, after which it is deleted in the ordinary course of managing our mailbox.
Your rights
You may ask us at any time what personal data we hold about you, ask us to correct it, or ask us to delete it. Write to info@newbrands-jo.com and we will respond.
Age restriction
This website concerns alcoholic beverages and is not directed at anyone under the legal drinking age in Jordan. We do not knowingly collect information from minors.
Changes to this policy
If we change how this website handles personal data, we will update this page and its date. The version published here is always the current one.
Talk to our trade team.
For any question or enquiry, fill in the form below and we will get back to you.
Maen Owais
+962 6 5310057
info@newbrands-jo.com
Company No. 18951
Tax No. 012750069
New Brands Import & Export Co. Ltd - Umm Al Na'aj Street, Fuheis 19152, Jordan
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